As entrepreneurs, investors, and business people, our success is integral to our understanding of economics. Being at the forefront of economic research can offer advantages in our space, and warning of potential dangers. In fact, if we have a good enough foresight based in our economic education, we may turn a recession into a business opportunity. Behavioral economics looks into the aspects that shape our markets, and the decisions consumers make. Expanding our education makes all of us more capable, sharper, and more effective in our industries. Misbehaving by Richard H. Thaler is a must have for all those who wish to expand on their knowledge of the inner workings of our complex market system. Click the image below to get your copy today.